Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Penghui Zhao · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like some others have said, the positive reviews must be fake because the app is simply not that good. When I first opened it, I had to watch one commercial or advertisement. Then I had to press a button to get to the app. Then I was presented with another advertisement. See where this is going? Point I’m trying to make is that it does unzip files, but there are tons of apps that are free that do this job as well. Why on earth the developer of this app thought it would be a good idea to spam new users with ads is beyond me.
While I was creating a file to the be unzipped, the app disallowed any of the images to be clearly unzipped from the original, other than that everything looks pretty straightforward and zipping in a breeze.
Best program for unzipping files. I tried three different apps to try to unzip a file that was full of webpages. Not only did it easily unzip the files, all of the pages work perfectly and are navigable. With other apps I tried, the pages didn’t open properly and were missing chunks of the pages. This program is awesome. Highly recommend!
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