Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZESCO Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How about contacting Eskom they will show you how a utility app should work !
Some things work, some things don’t. Like the recently added token simulator doesn’t work. You enter the number of units or amount you want but it returns a blank page. Please fix this because it would be very useful if it worked.
ZESCO Mobile provides ZESCO customers with an efficient and effective way to report faults, lookup their new installation status, track previously pu...