Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zerodha Broking Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s been several versions but the app developers have still not been able to solve the problem of 2 factor auth. You login with password and the app asks you whether you want to enable biometrics (Face ID). Upon enabling that it never sticks. Every time you log out or get logged out, it never recognizes the saved Face ID but prompts for password and keeps asking you questions on login to enable Face ID again. It’s a joke that this simple engineering problem has not been solved since 2 years now.
The app works very well. I have not faced any issues, crashes etc in the year plus duration I have been using it. The Zerodha platform itself has some complexities which roll over to the app as well. One feature I would love is to divide my portfolio/holdings into multiple, smaller portfolios like core, short term etc. Right now it is a big list which becomes difficult to track once the holdings increase. I would also love ability to set alerts for a group of stocks (watchlist and holdings) instead of having to do one-by-one. Something like alert me of price of any of these goes up by 10%.
Good for investors. Bad for traders. Some stocks not available to buy which are listed on exchange. Strange. Would have appreciated an option to add custom notes or star rating on stocks in watchlist.
Zerodha Kite is our flagship trading app for the share market. We serve over 1.6 crore customers across our platform, with active traders placing 2+ c...