Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zerodha Broking Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You open an account and every time it asks you login to kite to check something. The worst login mechanism seen
Honestly speaking this is one of the best app I have ever seen for mutual funds. Zerodha has completely changed how investing should work with so much easy and user friendly interface.
Good to see that the company is working so hard to provide as much information as possible which really makes it easier for us “regular” people. Prior to finding out about Zerodha, I was getting fleeced by a large AMC. Just one request. Could you also make an iPad version for this app? There is an iPad version of the Kite app, though it doesn’t take advantage of the much larger iPad screen. But something usable is better than nothing, do it you think?
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