Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zapaygo Holding Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app, easy to find venues, especially in areas you don’t know. Menus are really useful , love ordering and paying with my phone, goodbye to queues ! Can’t wait to use it at more venues across the country. Well done Zapaygo, you made my life a lot easier.
Easy to load, venues easy to find and helpful when in an area you don’t know. Menus are great and the ability to order and pay with minimal fuss is brilliant
Fantastic idea, the solution to current virus crisis. Going to use it even when the COVID mess calms down - just need to reopen rugby stadiums and get my club to use it, then it’ll get plenty of use from me.
Zapaygo - A convenience app to help you beat the queues Zapaygo is a lifestyle payment app that allows you to instantly order, and at the same time p...