Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE SMALL FORTUNE COMPANY, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's a great game to pass time and relieve stress by zapping them bugs. Since the last update of iOS I cannot collect the points that I earn while playing. Please update app please. Would be cool to have others holiday themes other than plain and Christmas.
I used to love this game then it started not giving mPoints shows them there but won't let u collect them. To make things worse points are halve of what they were worth and they've decreased the amount of achievements you can get. Good luck getting ahold of the makers of this. And yes I talked to mPoints it isn't them.
The bugs are adorable and zappin' them is quick and easy fun! It's my favorite mPOINTS app so far! Thanks for making the holiday version! The bugs with Santa hats are adorable!!
Crazy bug zapping action!!! Zap multiple bugs for combo bonuses to score maximum points!!! Challenge players in prize competitions powered by Skillz...