Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE SMALL FORTUNE COMPANY, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game (or at least this version) is seriously broken. The game slows down significantly every so often (seems to be related to certain ads or changing between ads, maybe?), and now I've suddenly stopped earning mPoints in it. What's going on?
Fend off the undead for as long as you can, and get paid to do it! I mean, come on! Get this game already. You need this.
I love blasting zombies! Who doesn't? Now I get to blast'em & earn mPoints @ the same time! A personal favorite!
Prepare for the zombie apocalypse!!! Blast zombies to stay alive and score maximum points!!! Challenge players in prize competitions powered by Ski...