Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dufferin Communications Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded this app to listen to the drive at 5 mixes, the play button for listening to live does nothing.. it loads for 5-10 seconds then refuses to play. Then the other option to play older mixes I have to fight with and close the app + reopen it a dozen times before it finally plays only to cut out and refuse to play again 10-20 mins in. Very disappointing since the drive at 5 mixes are great. It would be nice if they could give more attention to this app so it’s actually functional and we can enjoy the mixes.
I find this app works pretty well overall. Usually plays without issue but my only gripe is it’s a compete battery eater. I thought it was just my older phone with a weak battery but even on a brand new phone I just got yesterday it totally pounds through battery. Will use less now to be honest
The app is great if it works. For some reason it will just stop playing and I have to continuously click play. This has happened 3x in the last 30 minutes.
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