Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AriadNEXT · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Normally an application that has to display all its five star “reviews” on its site has a reason it needs to….its hiding something and in this case it’s their nonexistent customer service. This application is a disaster. It seems smooth enough unless you have an issue setting up your account. Then you get to email their customer service which doesn’t seem to actually exist. You fill out a form and you get a “we are experiencing a high volume of requests, it will take longer than expected to get back to you” response. For me, that was over six weeks ago. Nothing. Zero. Nada. Tried again, this time over email and the same thing. It’s great if you have everything perfect! But if you don’t, good luck trying to get any help.
After trying without success several ID providers within France Identité, Yris is the only one that allowed both a US phone number and could work with a French passport. Great job!
While the app could read my ID, it couldn’t detect the place of birth (POB). The only way to get helped is thru the customer service. First contact was initiated mid July and an answer was received within 48 hours. The answer was asking to email my POB which was emailed on July 16. Since then and despite 4 follow up emails spanning through August, not a peep from the customer service and the app was still showing that the POB was missing. Early September, my account was deleted by Yris without a single notification. A simple follow up from the customer service would have been very much appreciated.
YRIS allows you to create your digital identity in 5 minutes directly on your smartphone. Easily access hundreds of online services, linked to FranceC...