Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗La Poste · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1- you have to log out of your WiFi to initiate the log in the app or it won’t work… absurd 2- once this done, and after entering my id and password; it takes me to the « conditions générales d’utilisation » page. Once i tick the box and click « continuer », i get the message « une erreur est survenue, veuillez réessayer ultérieurement ». Another absurdity. Hats off to la poste Développers, you justify your salary! Absolutely disgusted by the lack of awareness and urgency for an app which is basically down and country wide used.
Does the job in a clunky manner, but… What kind of application designer locks people out without any way to reset your login and without explaining what’s going on and next steps? LAME UI.
It’s really useful. Everyone should do an account.
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