Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗YOUTOPIA LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One glitch results in thousands of lost sales, people can’t create an account to order. Your two factor authentication doesn’t work. I can’t bypass it to place an order. You’re loosing sight of the core component of your business - your customers! Without customers, businesses fail. This is Business 101. Meet your customers needs, if they want to pay by card, let them. If they want to call in an order, let them. If they don’t want to do download an app, they shouldn’t have to. This business model is just a data play, maybe that’s how they make money because it’s certainly not serving customers.
App has a ton of bugs to work out such as billing address defaults to business address, so much personal information required to order food. Wait a couple years for the developers to catch up to the vision.
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