Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Extra Space · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I have to key in username and password to log in. Please upgrade to log in using Face ID or remember log in.
The app icon shows there are 10 notifications, and nothing I do can remove the 10 notification alerts in the app icon.
No problem in first time log on. Getting an email for the access. Setting up the password. Setting up the credit card for recurring payment. Can even retrieve PIN if need to.
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