Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Xap Technologies Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolute trash. If I knew I could build an app that was completely useless I would have done it 5 years ago. I have to reset my password every time I log in.
Not intuitive or user friendly. Lots of bugs - won’t allow to add family member as keeps insisting “email address required” but will not allow input into that field. App repeatedly crashes and exits when you attempt the simplest of tasks. Terrible app - do not recommend.
It always gets stuck loading. We have tried different devices and under different users and on wi-fi and on 4g and no different. It will try and load something and then won’t and all the loads sit as a number in the top corner and stay there until you delete the app and reinstall it. Worst app I have used and families always complain stuff wasn’t loaded
Xap is the #1 rated childcare management app. Our all-in-one childcare software features digital attendance Kiosk for staff and parents, daily routine...