Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wotif.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After I joined the app (I’m in the US), I started getting emails proporting to offer Home Depot awards from an Australian email address, which I believe are Phishing (I didn’t open them). I thing you sold my e-mail address Shame on your company for supporting this, for a quick buck ! J
I booked using Wotif for what I thought was two nights only to find it was for one night at triple the rate quoted on other sites ($350 versus $120 quoted on Priceline). I called Wotif to check and their response was that their system defaults to a one night booking if you go out and come back in to it, and they could not cope with looking at whether the price was incorrect now. As a result, I was left without a room for the night in a peak booking period, and was told to call back in 2 days time and to explain it all again and they would see what they can do (the Wotif operator, Sanjay, laughed when I told him that my family with a 3 year old did not have a room for the night). I will not use Wotif again and would not recommend their service to others.
Quick, intuitive, easy to use - does everything you need it to.
Tap into the endless possibilities of Aussie travel with the Wotif app. We’re more than just hotel deals. With loads of accommodation options, fligh...