Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Papertank Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Simple app that does what I need it to. You walk a bit then add your banked steps to whichever ‘walk’ you choose. I started with a Dorset coast walk which I completed quite quickly and now I’m doing John O’Groats to Lands End which is quite a bit longer. Seeing my progress on the map is motivating me to walk a bit more each day.
Really good idea for app, However it will not sync to Fitbit so having to remember to manually add steps is a pain, also a bit complicated to get started, the ones o. The Fitbit are more straightforward and user friendly,
So nice to find a walking app that’s actually free to use! So many say free, but then you discover that you need to subscribe to use them, so this app is wonderful. I’ve done a few small walks, around famous cities, and it’s lovely reaching the landmarks and being able to read all about them. I’m just about to start my first “big” walk, taking in the wonders of ancient Egypt. I definitely think this encourages me to walk more, I’m mobility impaired so I need all the encouragement I can get! Thank you to the developers for this fab app, and for keeping it free to use!
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