Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Libra · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Running words
I started this game just recently because I enjoy word games but within the first few levels I was inundated with ads after almost ever level and they’re not short ads. Makes the game frustrating and I’m not gonna pay so the ads goes away.
I’m just having a great time moving letters around while unwinding from a stressful day.
Tired of daily challenges? Now it’s the time to relax yourself with Word Universe! While the beautiful scenery backgrounds and music smoothes you, y...
| Name | Price | Type |
|---|---|---|
| Pro Membership (Weekly) | $1.49 | Weekly |
| Word Pass | $1.99 | One-time |
| Starter Pack | $1.99 | One-time |
| Piggy Bank | $3.99 | One-time |
| Lucky Cherry Offer | $4.99 | One-time |
| Coin Pack 1 | $4.99 | One-time |
| Remove Ads | $4.99 | One-time |
| Lucky Dice Offer | $5.99 | One-time |
| Super Pack | $5.99 | One-time |
| Mega Pack | $12.99 | One-time |