Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Matynka · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to use, needs to be updated but still okay. I loved it that you can tell what amenities are available such as hospital, food and transportation.
Thank you Michael! This app kept me on the Camino when I could have gotten lost several times!! The altitude part warmed me of what was ahead (whether I wanted to know or not 😉) and was just all around great to use!!
We are using this app as we speak walking the Camino Frances. I use the WhatsApp number provided. It works flawlessly. We are on day 5 of our walk and are 5 out of 5. Great job. Thank you for your hard work on this app.
This app is the Lite version of the traditional Wise Pilgrim apps that have helped pilgrims for the last 10 years. It is entirely free and contains a...