Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wire Swiss GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am a blind user of the app. I used to use it for work back until February, and I uninstalled cause I didn’tt hink it was needed anymore. In the last few days, i had to redownload and connect to a new team. Some time in the last month there ws an update that changed the messages part of the app. My screenreader (voiceover on apple ipad and iphone) doesn’t read the messages anymore. When I open a team or group or personal chat with a coworker, voiceover will read who sent the message, what time it was sent, that I can tripple tap to add reactions, but it will no longer read the actual messages. As you can tell, this is a huge problem. Thankfully the website version still works though it is majorly inconvenient. If this can be fixed, I’ll put my rating on five stars because in terms of security and overall past function, that’s what this app is. *February 2026 update*: this voiceover has been fixed, and as promised, I improved the rating to five stars.
I won’t talk about privacy features but the overall user experience. I have been using this platform for nearly two years along side Signal. I even encouraged a lot of my friends and acquaintances to download it if they needed to contact me. I was really disappointed with the amount of negative complaints they had about the general user experience and “bizarre laggy UI where simple tasks like sending a voice message would be like a puzzle”. That was the reason most of them uninstalled Wire. My point is the majority of people are seeking simplicity and would undoubtedly favor it over their own security and privacy and that’s why they use Whatsapp simply because it is user friendly not because they think it is secure and safe. For Wire developer team, please please please improve the user interface, at least make sending a voice message simple not laggy. Edited; Please please please fix notifications issue. I have been missing all notification and tried every possible solution and still not fixed
This has been an interesting app so far. I can’t say one way or another if it is good or bad in terms of privacy and security, so I think their product team should do more to seek out third-party experts to do a more thorough review as to the claims being made about security and privacy for Wire. The reviews here so far seem mixed and inconsistent. Or maybe some of the reviews are not truthful and may be put here by govt or competitors who don’t like Wire(?) One thing that is fairly obvious, however, is that they need to work on their UI/UX to make it easier and more intuitive to use. This seems to be a common theme for app developers in places like Switzerland and Germany. They know how to build things, but in terms of user empathy—a big question mark. I think the one privacy issue they do have is in showing so many users in the Search function when trying to connect with friends, etc. That feature alone should go. Not necessary and potentially intrusive, as some here have already shown by getting spammed with job scams, etc. Hope they will continue to make improvements.
Communicate and collaborate securely and easily. From anywhere. Always. Wire is secured with end-to-end encryption and makes life easier. Get everyth...