Wink - Smart Home

Wink Labs, Inc. · iOS

Wink - Smart Home

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Wink - Smart Home screenshot 1Wink - Smart Home screenshot 2Wink - Smart Home screenshot 3Wink - Smart Home screenshot 4Wink - Smart Home screenshot 5

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Wink - Smart Home Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
1.8 (1,582)

Rating Distribution

1.8
★★☆☆☆
1,582 reviews
5
73%
4
6%
3
5%
2
5%
1
11%

Top Countries

🇺🇸 US🇨🇦 CA🇫🇷 FR
Reviews (3)
☆☆☆☆john374747377/14/2021
subscription is required even to see if it is working?

I bought a wink 2 hub as a means of connecting some smart light switches and a door lock I recently bought. When the hub arrived I installed the app and was shocked to find the app redirected me to a web page sort of implying i needed a subscription for all but the most basic features. ok, fine basic features for me i guess. the web page was a a bit unclear but it might have meant basic features were only available to previous grandfathered “customers” but didn’t really specify. i didn’t add a subscription and get an error even trying to recognize the hub (the app says it’s recognized but won’t connect). almost every screen in the app says subscription required. i don’t even know if it’s working right. i doubt i can return my hub. guess i’ll take this thing for the land fill. no way unlocking my door and turning i a light switch is worth $5 a month or my time to deal with this. guess i’ll just return the smart lock too and get something else. hope others see this and avoid buying their hardware. even if they want to offer a subscription it’s a major mistake to at least make the onboard experience painless and free and show me how great their platform is. in its current state i can’t even tell if it’s working or not.

★★★☆☆looking for one tweek2/14/2021
Wink works but lack of update to app

Wink works flawlessly about 90 percent . Its not focused on automation zealot but is great for the average joe/jane. The features tend to be a bit minimal compared to some competitors. Set up for nodes is extremely easy and straightforward and truly designed for the novice. When I travel I do find the home sitter a major convenience I pay the 5 / month fee reluctantly however do realize the piece of mind and convenience that the device brings. I understand the change to kep the company alive even though the original attraction to wink was no fee and the lack of cloud retirement for wink2 What is unacceptable is the lack of icons and updates to the app. The icon choices are minimal for a working home with multiple automation nodes. When the monthly fee was discussed the programmers added some Icons and the hope for myself would be that the fee would facilitate more revisions (I did notice a revision that seemed to facilitate feature restrictions). Yet i have not noticed any major enhancements. In summary wink works well for me and my needs but the lack of app enhancements leads me to downgrade the rating. With app improvements I would definitely upgrade the stars.

☆☆☆☆ljgibson5/29/2018
Do not buy wink products!

After investing in a Link starter kit and multiple additional bulbs, my system suddenly stopped working about a week ago. I tried everything, but after being unable to reconnect the Link hub to the network, I emailed support. I’ve been informed that since the Link Hub is no longer in production, this app no longer supports it. THEY ARE STILL SELLING THE LINK HUB ON THE WEBSITE. How can a company discontinue support for a product that they are still actively selling? And the solution was a tiny discount on an extremely more expensive starter kit. I’m done. Goodbye Wink. Update: I read the developer feedback, and understand that unfortunately things do happen. However, when I contacted Wink regarding this issue (which I did before leaving feedback) I was offered an extremely small discount on their most expensive starter pack. Had I been offered any discount on a hub to correct this issue, I would have just ordered the hub and moved on. I did reply (twice) to Wink support to inquire about a discount on just the hub, and I have received absolutely no reply. Clearly they do not value their customers or they would have reached out before this incompatibility became an issue. As recent feedback indicates, I am not alone. C’mon Wink! Get it together!

Version History (87)
7.5.19/10/2020
7.58/17/2020
7.38/7/2020
7.28/5/2020
7.17/24/2020
7.07/22/2020
6.125/11/2020
6.11.13/9/2020
6.1110/31/2019
6.10.21/28/2019
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (2)
EnglishFrench
App Details

Wink is the quick and simple way to connect you and your home. The Wink app brings together hundreds of smart products — lights, locks, sensors, therm...

iOS App ID
719287124
Content Rating
4+
Min OS
10.0
Size
212.0 MB
Publisher
Wink Labs, Inc.
US