Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Illinois · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Suddenly, late in a recent multi state trip the app just presented a mostly blue screen with WILL on it and nothing else. Deleted the app and reloaded it. Worked for less than an hour then notified me that it couldn’t find the station even though I’m currently in a stable location with 2 bars and where it normally works. Tells me I have to get an rss feed app and know the URL for the station. Now to make time to figure this out Not happy
Very good app, works well all the time. I can take it everywhere and enjoy my shows. What more can I say?
When I drive across the country, I turn on the live stream and just listen to my favorite public radio station.
The WILL Public Media App allows you to watch and listen to all of WILL’s programs, Radio and TV! The app provides On-Demand content of all your fav...