Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WeWork Companies, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pros: In general love the coworking space service and the ease with which you can subscribe, onboard and book locations - all online without a need to speak to an agent (which is often the case with traditional coworking spaces). The entrance key card usage and wifi connection, the availability of tea/snacks- all extremely convenient. Cons: App crashes as soon as anything too quick. Locations on the map disappear after zooming in and out. The app doesn’t have a per-location feedback option, no information on the floor numbers per location. Unfortunately most locations do not have height adjustable chairs so often seats are extremely non-ergonomic (kitchen chairs) - shocked that this is the case. No opportunity to switch a location within a day if you don’t like it.
The actual WeWork locations are hit or miss. Some have “all access rooms” or dedicated quiet spaces which have real desks and real office chairs. While other locations only have common areas which are glorified lounges with uncomfortable couches, booths, and non-ergonomic seating at tables which are too high, too low, or don’t have power. How are you supposed to work longer than a few hours in that environment? They say on the app you’re “reserving a hot desk” but more often than not there is not “desk” at all, only what I described. The actual WeWork app is painfully slow at every step. Whether it’s initially opening the app, switching views from rooms, to desks, or actually completing a booking you can pretty much count on any action taken to take at 5 seconds. Every element and picture are constantly being reloaded. Have they ever heard of caching? Apparently not. With all that being said. If you can find a good WeWork location with actual desks and quiet spaces, it can be a great deal especially compared to other coworking spaces.
i live in the southwest but on east coast time. most affordable coworking only allows local business hours. the local library forces masks, but since i teach online, that’s not an option for me. this is the only affordable option, even with only one 24/7 access location: please add more. i’m really grateful that i can do my job. without wework, it’s using hotspots and virtual backgrounds to hide that i’m working from my car. thank you. the first time visiting is a little awkward. my payment also still hasn’t processed, which is confusing. but i can do my job in a dog friendly environment. so much stress taken off my plate thank you.
Enhance your productivity with one of the world’s premier flexible workspace providers. Easily book coworking space and private offices for the day an...