Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I loved this app. But lately I can only view one story, then it drops out once you try to view a second one. It’s so frustrating. It seems that they don’t care and won’t fix the problem. I can only read one story on the app, then it drops out when you try to read another one. Poor quality
I am no longer in the area I grew up in, but am able to go on this app and be up to date on current events. Love love love
Both local stations boast of being “local”......We watch the National news AFTER the LOCAL....please report local news only! One more thing....please have your makeup person help Samantha Lantz adjust her right eyebrow. She is a lovely young lady and newsperson. TY
News has never been more local than in the palm of your hand. The 18 News mobile app brings you all the top stories from our daily broadcasts, as well...