Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Central Service Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app use to work great then all of a sudden you have to delete the app and redownload it to be able to log in. I’ve called the electric company themselves and they don’t have any answers. Typing in the correct credentials and it comes up invalid but as soon as you reinstall it, it lets you log in once to pay your bill and that’s it until you repeat the process.
West Kentucky Rural Electric's mobile payment application allows you to view and pay your bill, view your past payments, access your historical usage...