Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shenzhen Myhand Industrial Co., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Most fancy features do not work unfortunately.
Completely incomprehensible interface for logging into the app. I have used it for a year now and every time it took me close to 15 minutes to figure out what to do with my password plus the code that is sent to me (but only after a failed attempt but that code was invalid too). This time though, my password was rejected, resetting it did not work and, worst, there is no way to reach them. Even though the lock itself works fine, I can no longer trust it in case of being I am locked out. I will therefore shop for another solution.
After one of latest major app upgrades, wifi gateway stopped working
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