Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tom Hunt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bought premium because it was supposed to automatically load my data from Apple Health. It does not. I log my weight in an app that is connected to my scale and then uploads to Apple Health. Weighed doesn’t keep up with the recordings even though other apps like MFP are successfully retrieving the data from Apple Health. So I double... triple... quadrupled checked my permission settings. Exactly the same as MFP. So I thought, maybe I need to restart my goal? Still doesn’t import my data. No idea what to try from here. But it’s got a major glitch. I suppose I can delete it and restart but at that point I’ll just delete it for good. Then not bother re-downloading.
Weight and Body Fat Tracker - 100% Free Weighed makes it easy to control your body weight by showing your true progress, helping you to stay focused...
| Name | Price | Type |
|---|---|---|
| Nice Tip | $0.99 | One-time |
| Generous Tip | $2.99 | One-time |
| Large Tip | $4.99 | One-time |
| Huge Tip | $9.99 | One-time |