Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LEGO Education · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I want to have a feature where you can attach a picture! Your creation or friend who helped you build it!
I am in this robotic class. My mom downloaded me this app. I think it’s awesome, and when Max and Mia need help, I like it because my sister is named Mia. I had done the glowing snail, and it’s very short. I like it done fast, and it is cool. The others I love them too, and I could even make a video of my project. Thank you for reading. :)
LEGO does a great job using pictures and videos to show students what to build and how to program. We use the guided projects and then record our explorations in our engineering notebooks in book creator because the included document tools can’t export video. This is so much better than WeDo 1.0 because of it working through Bluetooth so you don’t have a tether.
WeDo 2.0 makes coding a reality for elementary students. Using LEGO® bricks, easy-to-use software and engaging STEM projects, teachers have all they n...