Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bitcoin Unlimited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There is a great deal of functionality possible in the wallet, especially when toggling advanced settings, however, for any normal user that won’t be enough/isn’t what they need. I had thought the app previews were just a rush job on App page, just overlayed screenshots, but that’s actually what the app looks like. I don’t want to harp/nitpick each and every detail, but overall it appears nearly 0 work/care went into this UI. Oddly placed/padded text, non-centered/middle aligned icons/menus, redundant buttons, useless buttons (blockchain button that is toggleable but nothing to toggle to…) I hope the devs can take some time to sit down and polish this thing. It gives the impression that this was created during a 24hr hackathon, in which case function over form likely was the goal, and if that were the case this would be very impressive, but alas this is still an app meant to appeal to users, I imagine. There are some fundamental basics that were totally missed/rushed in a comprehensive UX.
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