Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scopely, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the game and everything on itself it’s an absolute masterpiece and I’m such a huge fan of The Walking Dead. The only thing I have to say is the PVP is set to where you always face someone who’s always stronger than you no matter how low you try to look to match your level and the tokens they take from when you lose that fight. It gets very frustrating when your one kill away from winning and then some how they take out your whole team and bring back theirs in one go. I love the characters and seeing their different abilities especially in use on the battlefield but you have no fighting chance when your trying to build up your PVP reputation. Please fix it I don’t like PVP but when you have missions where your trying to get really good rewards but you can’t because the PVP is set for an automatic loss it makes you not want to play that part of the game. Again please fix this other than that I love the game and great job highly recommend other than PVP..
Let me preface by saying I’ve never spent a dime on this game so this is a fair review. I played for a few days back when the game first released but not longer bc of having a bad phone then. I recently came back like 2 months ago and can say it really isn’t that bad. Is the energy system crappy? Yeah and some activities take way too much, is the store too expensive? Yes but none of it is necessary nor is it even enticing enough to buy. The building timers for buildings (no it’s not one of those castle builders like game of war don’t worry) gets long but they really don’t impact gameplay you’ll be perfectly fine on wood or food (used to upgrade the buildings and characters) at all times. Now if you’re a long term player you got burned with the intro of new rarities that your current characters can’t get to you have to earn the new ones, which isn’t really fun but I do enjoy collecting the older characters I have and they’re also useful in the museum to get even better characters so they still have some use. All in all it has lots of events to gain free things, easy to do dailies that gives new characters and such and you can still get a 2-3 hours of gameplay daily even with an energy system. It really is NOT that bad.
As expected, this game is not fair. It is difficult and time consuming to level up fairly, without any money involved but that is expected on PAY TO WIN games. However there are some aspects in the game that just make it ridiculous. For example the raid system to me, seems unfair. I have just started a new game and when raid became available to me, I tried it out and immediately, my first 3 games I was matched with people who had better and more elite characters/weapons than my beginning characters. The tournaments are unfair as well. Again, this is a PAY TO WIN game, so the tournament only reward to people who are already way ahead of everyone else. Read that carefully, unless you have spent a ridiculous amount of time and money into this game, the tournaments mean nothing. You will see it all over your screen when logging in and you’ll see tournaments of every kind everywhere. Oh, and as for the PAY TO WIN option, don’t put any money into this game. Or if you do, DO NOT GAMBLE. The game makes it seem like you’ve got a good chance to score something good but in reality it’s like winning a lottery. And say you did get a decent character. You’ll have to slave away, roll the dice, and possibly pay the money for the extremely rare equipments to level up the characters (yes, once you finally get a super rare/remotely rare character, you’ll need super rare/remotely rare items before upgrading them).
Stand with Michonne, Rick and other survivors from The Walking Dead, and join the epic battle against the darkest enemies from the Governor to Negan i...