Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vlad Alexa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Launch the app , it crashes immediately:(
Free version worked for a few days! Stops after 1 trace!
It's not that the trace times out; it never gets started. Retina iPad; latest OS. App used to work. Deleting.
v_trace is a visual traceroute application that shows* a list of the network servers from your machine to a target ip address or hostname and it attem...