Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗News Life Media Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Was a huge fan of Vogue Living for 10 years. Looked forward to the print copy each time. Finally decided to get a digital last year coz moved to the US. Also, didn’t think it’s worth paying $12USD for the print copy since Neale Whitaker left. What a disappointment! Content is thin and way too trendy. Why do you think the millennials are your only customers? Bring back Neale Whitaker or try someone else. Certainly would be better than Rebecca Carratti! And the technology is laughable. How could the magazine not even have a zoom mode or a landscape mode in 2019? I want to cancel the subscription and the FAQ says to turn off auto renew. Is there even an auto renew button in the app, ipad setting or anywhere? Nope. Ridiculous!
If I could I'd give it ZERO STARS. I subscribed thrust iTunes. I can't download the magazine. I emailed magazine support and after a month still didn't get a response. I called Apple, their solution was to call the magazine in Australia or get an iTunes prorated refund. Do not buy a subscription!!
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|---|---|---|
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