Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Erik Andersson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s easy to record your countries visited. Unfortunately 19 of the 99 I have been to aren’t listed.
Cook Islands, Vatican City, Greenland.
Fun app but seems to be missing Greenland.
Keep track of your travel bucket list and mark countries you have visited. Select any of the 193 UN member states, plus Vatican City, Taiwan, Palestin...