Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ChowNow · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is easy to work through and especially love that I can order ahead and have the food ready to go. I’ll for sure be using this again in the future!
I found this program very hard to use it took multiple tries to get things in the cart and by the time I got the credit card number and everything correct it said there’s not enough time prior to the pick up time to complete the order and it spit me out to start all over again. I don’t think I’ll try this again until the designers have a chance to fix these issues. The add to cart option should not be available until the end of the page of options for each salad, selecting it does not put anything in the cart.
Several menu items do not have the button/option to choose size;therefore, leaving you unable to order the item. App keeps prompting me to “choose size” when the option is u available for orders like the BLT, so I guess nobody ever orders that salad on the app. Also, only half the add-ons are available on this app. Ex: chicken add-on should be $3, but that option is not available. Only the $6 double chicken option shows up on the app. I had to order online, which does not give me the $1 off reward for downloading the half-functioning app. Disappointed.
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