Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗VietJet Air · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wish I could give negative stars. Honestly, if every airline was like Vietjet, I would just walk everywhere instead of flying, or buy myself a rowboat. It might even take less time to get a pilots license and fly yourself than board their flight. We showed up 3 hours early for an international flight to Indonesia. We waited in line to check our bags in for an hour and a half, the employee at the gate made us throw away some shoes??? Because they didn’t fit a regulation he couldn’t even show us. We then waited at the gate for a flight that was delayed 2 hours, with a snack bar that charged 4 dollars for instant noodles and 4 dollars for a bottle of water. On the plane, water costs 4 dollars for 250 mL, the flight attendants yell at you for trying to use the bathroom (perhaps the most confusing part of the day), the flight smells like something died in the plane and they just left it there to rot, and it’s HOT, so the smell and heat create a steamy heated cesspool of stench that is suffocating. Additionally, I think they are stealing credit card information, as myself and people I know who have flown this airline get notifications that there has been a breach of card information after flights with them. I hope this company goes under. It’s absolutely worth flying with anyone else but VietJet, avoid these guys like the plague.
Terrible app for a terrible airline. The app won’t load, the flights are all delayed, the seats are uncomfortable and they’re always short staffed. Our flight leaves in 5 minutes, the app won’t load, and we’re still at the gate. The system could not find my reservation but asked me to preorder food or choose my seats. It sends me notifications in Vietnamese when I already put English in as my language. There are never any employees around to ask about flight status because the app won’t tell us. The only enjoyable thing about this app will be the relief I feel when I delete it after my last vietjet flight, which will likely be delayed.
Bad customer service, bad communication skill, oppressing adolescents, trying to charge money with whatever they can! They allow me to go through the check-in counter with my baggages after discussion but then try to charge me again when going through the gate. I said I’m under 18 and go alone and asked them to talk with my parents for support but they all refused (I dont have enough cash with me). 3,4 people constantly asked for money, and I thought they dont know how to communicate properly with customers (especially adolescents like me). I think I’ve suffered from serious mental damage. Never again!
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