Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Khatuli Todua · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was pleasantly surprised to find this free video compression app. Loaded file, chose new quality which showed new file size, clicked compress button, watched 1 minute Ad, clicked X in top left corner after Ad, compression started and was done a few seconds later, clicked Save to Gallery button, clicked Watch After button to see new quality which appeared as good as original on my iPhone screen, then clicked Delete Original button to delete original giant file. Thanks. So easy!
Add advance options like frame rate and resolution for improved functions
Today most iPhone users have problems with storage space mostly because of the large size video files. We made 'Video Compress' app to easily reduce t...