Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sean Heiken · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Talk about weight and balance simplified! This app stores each aircraft after the first time the information is entered. Great for a quick and simple W&B anytime. Definitely recommend!
This app works great for weight and balance for Robinson helicopters. It’s especially useful for determining the recommended fuel load based on your specific flight conditions.
App is easy to use, I’m a big fan of the “see recommended fuel” button for all the profiles. The app loads just fine offline, it was a little slow to load the first time but after that it’s quick every single time, great work
The most streamlined Weight and balance calculator for Robinson Pilots. Works 100% Offline. VerticalWB is a modern helicopter weight and balance calc...