Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Verkada Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I appreciate the system, the exorbitant license fees pose a significant barrier to potential market penetration. Our organization would likely have installed more camera units and or additional equipment if the fees were more reasonable. However, the app version could be enhanced with additional capabilities, such as the ability to toggle cameras relative to the zone to follow a person of interest while using a mobile device. The majority of our site viewers multitask and are mobile throughout our three properties. Therefore, they would benefit from the ability to avoid exiting a camera and searching 110 cameras for a person of interest.
Our neighborhood installed cameras in 2023. Because of the clarity and the need to update our home cameras, we invested, yes…invested $$,$$$ in having Verkada cameras installed at our home. Six total! We were also told that our city uses Verkada, so it was easier to confirm the investment that we were making to keep our home safe. In October of 2023, five cameras and a doorbell camera were installed at our home. I've always had concerns about three cameras and their clarity. Nothing is clear! Faces, vehicles, even plants and trees!!! Maybe 6 months, the app seemed to work well. Bugs looked like twinkle stars, and you could go back to locate the neighbor's cat. Now nothing. The screen bounces around, and you can't clearly see a bird, bug, critter, or burglar. My neighbor's camera can pick up people and movement better than what we have. And I've checked our settings! Fix the app! I'm tired of it bouncing around. I will work on having my cameras replaced by the seller.
I really wanted to like this. The hardware is very good, but the software has so many holes. We spent tens of thousands of dollars on this and are disappointed. Examples: Video intercom does not show who is at the door until you answer it (defeats the whole purpose & video doorbells under $100 do this!). There is no distinct ringtone for the door intercoms, so when someone presses the doorbell, you have to find out which door they are at. Notifications are a mess. No picture is shown (except in text messages). You can’t easily mute the notifications. The notifications are not according to Apple’s standard. You need a license for everything & they are expensive! You need a separate AppleTV to view the video feeds as their previous iPad app is deprecated. There is no Apple Watch app (which would be so helpful!). There was no helpful introduction or setting up of devices. No developer response to Apple Store complaints. No Face ID for security so you have to keep logging in. I could name 100 things that are missing or poorly implemented. A greatly missed opportunity.
With the Verkada mobile app, you can access all your Verkada cameras in a single view, and your entire cloud-based footage history is just a swipe awa...