Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vans SA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good app overall just like the website but has some major data issues. In just under 5 minutes the app has managed to use through over 500mb of my data! Needs to be fixed asap since I can’t use the app while out.
The app was flawless, user-friendly I managed to order a per of kicks and they were delivered within 3 days. The courier guy was also friendly. I will probably order more stuff.
Not a user friendly app. Such a mission to search or to go back to the previous page. I have to go out of the app and on again and start my search all over again
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