Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗William Magrath · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have all these apps. They are great. Full of info and details. To bad the resort aren’t better at reporting snow and maintaining cameras.
Such a great app, so easy to see all the information you want and need.
l love this app and use it to determine which mountain to ski based on conditions. Rather than going to a bunch of different websites to try to figure out skiing conditions this app will give you everything you want and need. Thanks!
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