Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joe Thomas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has become really buggy, and often crashes upon trying to open it. I keep having to delete and re-download it. The main screen frequently doesn’t accurately reflect current conditions, I always have to go to the trend charts to get a more reliable view.
I downloaded this to determine when I can use my fireplace. The display seems to give conflicting information, and the three-day forecast includes the current day, and the prediction for the current day (bottom of the screen) often does not match the symbol for current conditions (top of the screen). Generally speaking, in good with technology and I am an excellent reader, but this app seems to require scientific understanding that is not common knowledge and is not explained in the app. All I really want is a simple, “Yes, you can use your fireplace now,” “voluntary restrictions are recommended,” or “No, don’t burn thing right now.” I’m also not sure which location is nearest my home. There are several stations in my county, but most are named after I-don’t-know what. Only one station name is a city name that is familiar to me, and one location literally says, “near road,” for a county that is a major metropolis.
5 stars for great app that I use all the time. I’m keeping an old iPad just for this app. It appears to no longer works on the newer iOS devices. That is why I think it starting crashing every time I try to open it on my iPhone 7 but worked fine on earlier iPhone models. PLEASE update this app to work on newer iOS devices or fix whatever bug is shutting it down immediately on the newer devices.
The Utah Air application employs Utah Division of Air Quality's new air quality alert system that consists of action alerts, represented by three basi...