Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Urban Archive, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This kind of app is exactly up my alley. In fact, I looked it up after having had a similar app idea. “I wonder if anyone else has made this,” I thought. Wonderfully for my curiosity (and disappointingly for my lost app opportunity), I found Urban Archive. It does exactly what I wanted from an app like this. The location-based history tidbits are awesome. There’s tons of interesting information here, not just stuff I don’t know, but stuff I wouldn’t have even thought to inquire about. But there are also big frustrations in terms of usability. My biggest one is that history notifications only take me to page maybe half the time. The other half, the app opens to only a map with lots of purple dots, but no information or overlay. Occasionally the information comes up after a short delay, which brings me to another issue: the app is sluggish and buggy at times. Many times I’ve tried to open the day’s history only to be greeted with an “oops” and no additional info. I simply dealt with these issues for a while because I love all the stuff I’m learning, but I’m so irritated at this point that I’m just deleting the app. I really hope the developers of this app can go on a proper bug hunt and make this app a pleasure to use because it has so much potential.
Can’t tell you how many times I’ve gone down the rabbit hole of history as I’ve walked around Brooklyn and Manhattan. When I’m out with my teenaged son and he sees me take my phone out, he just rolls his eyes and accepts that I might be a while. So many great photos and captions. I love being able to take a current photo and combine them with the vintage shots in the app. And, I’ve sent in a few small historical corrections over the years, and the team is very responsive and has updated the info surprisingly quickly. Just a terrific resource about NYC’s past, to get your imagination spinning.
I’ve lived here 30 years Lived in a number of apartments moved from Manhattan to Brooklyn and watched all the changes, as they say the only thing that doesn’t change in New York City are people talking about all the changes! I love knowing the little stories that surround this great city it is the true foundation of this place we share. And I truly believe that if we know our past and helps us build our future... download the app put on the alerts pause for a moment and get excited about the place you live every day there’s a new story
UNCOVER HISTORY WHERE IT HAPPENED Urban Archive is the largest mobile archive of NYC historical images, ever. We’ve mapped tens of thousands of histor...