Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pavel Ilin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pictures are just memories frozen in time.
I love the old photos. It’s kind of slow though. I have the latest iPhone and fast Wi-Fi and it’s the same speed for lower quality photos as well as the “higher” quality (TBH, I can’t tell much difference between the two).
I knew I was going to like this app once I was downloading but it really is better than I thought. Though there aren’t much pictures from around where I live, I like looking at other places. I also really like the picture for the app display.
Explore the world through historical photos pinned on a map. Discover old pictures, compare past and present, and uncover the history of places around...
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