Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tonal Innovation, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Despite it having a plethora bugs and glitches, it is a good marching band app, and is very useful, although I wish it downloaded the music automatically so I wouldn’t have to wait forever to go into my marching band folder 1 minute before we play.
It’s a great idea. It’s great when it’s good, but it’s almost always bad. The loading times are too long. The non-Apple support is not good for band members of lower income. It’s not really reliable when things need to be pulled up fast. Also, having to log out and log back in every couple of days is not good.
Decent E-reader. Want to be able to hide the banner, needs iPhone X support - faster way to flip pages of a multi page score.
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