Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deca Games EOOD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was an addicting game, but after 7+yrs of running I found less and less players are active now. Generally new players have almost no chance to catch up with players with 4+yrs experience unless they spend a lot of money buying “crates” or “sidekicks” or other stuff to enhance their power quickly. One major problem is, for those “crates” which will give your lieutenants, the developers claim you have 5% chance to get “epic” drops, 10% chance to get “rare” drops, etc. However chance is, this might only valid for the whole players community. It is not necessarily applicable to each player and the bias could be huge. I once rolled 44 crates all together and got NONE of epic drop at all. This is discouraging to players who spend money on this game. This also could cause serious problem - As some people told me, since each crate costs about $5, and the activity of rolling crates doesn’t guarantee the distribution of drops in each category, it is defined as “gambling” in some countries, such as China, and it is illegal. I am surprised no one from those countries sued the developer team and pulled this game out of App Store yet. I wish dev team be aware of this issue and make some move, not only to please every player who spends on this game, but also to keep this game surviving longer.
This game has more strategy than chess or bridge and I’ve done well in both those games. Each of it’s 4 components are almost a stand alone game - Jobs and Map, PvP and War, Bosses, EvE. When you thread all four together with your Loadouts, energy/stamina with experience/levels, and finances, you have quite a complex mix. Furthermore, each Loadout has a variety to go after - LTs, weapons, gear, insignias, and sidekicks, just to mention the main ones. And topping off all that are weekly events. Those are just the basics. I’ve uncovered lots more to this game. I have collected more data and research than I ever did with chess and bridge combined. And I seem to never stop finding more and more new things. Real money may or may not be required to be number one, but it is not required to do well. If you measure your success in this game by not so artificial comparisons, you’ll realize that all you need to grow is to spend time. I just hope the developers do not trash their own games as so many have done with Internet games. If the developers stick to what they are doing, they will have an immortal game - like chess, bridge, Monopoly, Scrabble, etc.
I've been playing this game for over five years now. I've played the game when it was owned by Phoenix Age then by Kabaam and now by a new company that I don't even have an idea who they are. During that time I've spent money and have gradually improved my account. However, last year during one of their big events based mainly on energy stats, they released a lieutenant Ripper that has completely changed the game and made it completely imbalanced. Now an account that has less than a year playing, but that was able to win a copy of that lieutenant, can completely over power another veteran account like mine, even if he looses. This strategy of this company of just making money disregarding the gameplay has made this game worthless. I tried to contact their support to make this complaint, but it's not user friendly and it's like detective work to try and find out how to contact them. Instead of making it easier for users to reach them, they have made it harder. It seems like they don't even care and they are just trying to milk this cow to the very last drop and make a run while it still has milk. I'm done playing the game and I suggest you don't even start playing it. It's not worth it, it's imbalanced and you won't be able to compete unless you give them hundreds of thousands of dollars.
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| Name | Price | Type |
|---|---|---|
| Sara's Favor | $4.99 | One-time |
| Underground Safe-Bronze | $4.99 | One-time |
| Power Pack (30 Favor Points) | $4.99 | One-time |
| Victory Pack (60 Favor Points) | $9.99 | One-time |
| Underground Safe-Silver | $9.99 | One-time |
| Underground Safe-Golden | $19.99 | One-time |
| Magnum Pack (125 Favor Points) | $19.99 | One-time |
| Baller Pack (320 Favor Points) | $49.99 | One-time |
| VIP Pack (650 Favor Points) | $99.99 | One-time |