Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Filipe Martins · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
09.28.23: Note - It can be very difficult to edit text in the Notes section. I have not had issues in other text fields. Sometimes I can’t select the text, or touching the screen to move the cursor to a different location doesn’t work consistently. I was also not able to send an underlist file export via sms and open/import it on another device. 09.19.23: A unique feature of this app compared to most is the ability to separate tasks with user-defined headings and the ability to add notes/descriptions to those headings. The design is like a simplified and easier to use version of Things. The user interface is very clean and intuitive on iPad and iPhone. I would really like to generate a clean, professional PDF report to share as status reports or to archive with project artifacts; also the export to text should include an option to include the heading notes in the export with dates. Other enhancements: start date (aka threshold date) so that future tasks could be hidden until they become relevant, user-defined default due time for tasks (it defaults to now, but I would want due time to default to 12:00 or 23:00)
I post things to do, some I check off same day and others days or weeks later for whatever the reasons. So wether it’s a few days or weeks all of them disappear completely. This totally defeats the purpose of the task/Reminders. Tired of loosing bunch of them and can’t recover them either
Underlist is a simple list app made to be useful, where you can create lists for various purposes such as groceries, trips, project management, person...
| Name | Price | Type |
|---|---|---|
| Monthly Supporter | $0.99 | Monthly |
| Coffe-Sized Tip | $0.99 | One-time |
| Snack-Sized Tip | $2.99 | One-time |
| Yearly Supporter | $4.99 | Yearly |
| Lunch-Sized Tip | $5.99 | One-time |