Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hoang Pham · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The format is easy to use with clear introductions to each heading so less waisted time opening news items that are not what they appear. But far too many page reloadings, which becomes tedious and eventually exasperating. If this could be fixed the app would have five star rating.
Easy way to check headlines and gauge each providers opinions, so you can get a more balanced perspective on anything. Very useful at this particular time.
I’d been using a different newspaper app, which had been good. Recently however, it has been crashing, hence looking for different apps. This has been pretty stable, and I like the fact that I can shortlist the papers I want to see. Great so far.
The best app to read all the newspapers from the UK, it includes tens of thousands of news sections from nearly a hundred different UK newspapers. The...