Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UEFA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great way to follow teams that don’t get a lot of attention in US
I adore the app. UEFA did all the right things with the Europa app. They could have treated the app as a mere “younger brother” to their excellent Champions League app. Instead, they loaded this with excellent video (available very quickly after the matches), analysis, and information. In particular, I find the running data fascinating. It is difficult to find reliable information on how fast players can run, and how much distance they cover per match. The app has all of it. As with the Champions League app, one can learn how fast every player ran, and how much distance they all covered. Tremendous app!
I love both this and the Champions app, but please update for the new tournament! The prelims have been drawn already. I’d like to update the teams I’m rooting for!!!
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