Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Liverpool Football Club · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app looks good at first, assuming you are a paying member with full access, which is really the only way to get anything out of it. The problem begins when you actually try and move around and find anything or update anything etc. The app is so glitchy I’m constantly being logged out, unable to get screens to load, unable to get links from menus to work, and God forbid you have to update any membership information. Perhaps the app works better in Europe. But in the US, this global brand has A LOT to work on. In Europe there is a lot of club loyalty. In the States it can be more difficult to build and maintain a fan. Having functional, quality Apps, including the Liverpool store app and LFCGO, that work well independently but also in cohesion, is vital. Liverpool and their marketing team should be better… a lot better. To put it in LFC terms… we want prime LFC Fernando Torres quality apps. We currently have Torres at Chelsea apps. Get it together LFC!
Unless I’m completely missing a setting somewhere, I would just simply want audio notifications for match start, half, final, and scoring. Only notifications that I get are visual, most of the time I miss them. Had to go back to the (shudders) ESPN app to receive the notifications I wanted.
You aren’t really a Liverpool FC supporter unless you have a subscription to LFCTV and utilize the LFC App. So much content. Do you want to watch special programing and documentaries, maybe see the pundits review the matches? Maybe read information on the upcoming match or transfer rumors? LFCTV is the place for you. The only complaint I have (and the one missing star) is I wish they was a Apple TV app. I currently have to mirror from another device, but it would be so much easier if there was an app already built.
The LFC official app is the ultimate way to stay connected with your beloved club 24/7, wherever you are. Get breaking news, live match commentary, in...
| Name | Price | Type |
|---|---|---|
| All Red Video (Monthly) | $6.49 | Monthly |
| MyLFC Pre-Season | $10.00 | One-time |