Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Udacity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of the horrible experience i have so far.. Issue is for the website and also the app.. 1st... after i login in web browser(not the app), if i try to take any free courses, it asks me to login again and again redirect to the same login page, which never let me take any courses... Pretty sure it's not my browser issue cuz i changed 3 different browsers which all faces the same issue... Horrible experience... 2nd... in the app for any course if i click the explore course button, it only shows me a sad emoj face and then jump to the home page without any notification telling me what's happening there!? This is one of the worst experience i have ever had... I was trying to enroll some good courses but becasue of this im not able to do anything now...
Scrolling became very sluggish after video downloads. If these downloads are going to cause a performance problem, limit the downloads. Also it wouldn’t work offline after restarting the app. It required internet access for login credentials even after I had already logged in previously before the restart. Why aren’t these credentials saved locally? That’s my feedback on the iOS app itself. As for Udacity as a whole, some of the courses are very good and they’re free. Production values are very high: props, cute jokes, well structured. As a result they tend to be a little behind in keeping the courses up to date (date published isn’t shown but I’m guessing they’re a couple years behind on a lot of subjects). Nanodegrees come with a mentorship feature but keep your expectations low. Mentors have only marginally more experience than the students and may be on the other side of the planet, in very different time zones. Useful for working through bugs but not mentorship from an experienced professional. Mentor chat isn’t available in the iOS app either and you won’t get an email notification when you get a message.
In this day'n'age, any app that has ANY sort of content, doesn't matter what it is, and doesn't have a SEARCH FUNCTION -- in case of this app, which is all about content -- search through the course headers, and through the course table of contents and through the course synopsys, the course sources (organizational entities), and the names of presenters -- any and all metadata you have for the audio/video content which are the actual cources -- such app should not pass the elementary Apple's quality control to be available on the App Store. And the product design and development team who release an app like this, should be seriously thinking about alternative careers, or even retirement, if they don't have as much as an ounce of about for critical thinking to invite a consultant (or even just simply cowd-source) the feedback on the App. I would be shocked if nobody before me didn't mention this shortcoming. It makes no difference whether the app and its content is free or not, the minimum acceptable level of UX applies just as well. Take a hint from the name of your own company and remember that NO knowledge has ever done any good to anybody if it wasn't applied, implemented, put into action or acted on. Perhaps your existential problem is written into the name of your business -- it's not just "learning" but "learning, growth, and development" ("development") as in '[self-]improvement
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