Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mimo GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As I was browsing the App Store for a coding app, I came across Mimo and decided to try it out. I must say, it was an excellent discovery. The app offers condensed, interactive lessons that really helped me understand important coding concepts. The lesson format is so engaging that I could find myself spending hours immersed in the app. However, there was one issue that bothered me, the hearts. Even though five hearts may seem like plenty, it's easy to make mistakes when rushing through the lessons. It's frustrating when the "Next heart in _:__:__" message pops up, disrupting the flow of learning. I found it really hard to remember the concepts I had just learned after waiting three hours to earn a heart back when redoing the lesson. And let's not forget the disappointment of finally earning a heart back, only to make another mistake and be hit with the dreaded “Next heart in _:__:__” again. It would be much better if I could move the screen out of the way to see where I went wrong and learn from my mistakes. I can’t complain too much about this problem when I could just get Mimo Pro, but all I ask is to shorten the waiting time a bit as three hours(unless it is shorter and I greatly apologize) is a bit long for getting a mistake. Even though I have been talking about this problem for more than half the review, I will still give Mimo a five-star rating as it is still one of the best coding apps out there. Thank you to whoever reads the entirety of this review. If you do shorten the time or implement something that can help with the issue, I will greatly appreciate it. Sincerely, the best (worst) coder.
Mimo is exquisite. I’m learning python at a rapid pace, like a rabbit, bounding past a turt and saying “Oh you simple one. Oh you one without wisdom. I have seen the light; I have been enlightened.” All that Mimo gives so freely couldn’t have been conceived in my wildest visions. Mimo... is like heaven come to earth. It’s sleek design, a satisfying ui and, dare I say, Mimolicios leaderboard has inspired me each and every day to expand my brain capacity. The Mimo experience; a hill with flowers atop, a place to call home, a place to call school. I have climbed passed my “peers”, with my intellectual prowess, easily shooting to the top of every leaderboard in my sight. I feel like a child, touching the face of God as my eyes are opened. This is what it all means. I feel like the summarians, national superpowers that saw what the human capacity currently was, and didn’t except it: no, they rebelled against there primitive form and invented the basis for the advances we are able to make today. As I sit here, wrighting this reflection of the greatest peece of the puzzle that is our human experience: I reflect apon my life before Mimo, the melancholy state I was in. I don’t shame those who are experiencing a similar way of living; no, I call them, I offer them a hand out of the dusty, well trodden rode they are crouched on, and say: “let me offer you something greater, something inspiring and powerful: let me grant you Mimo.” 4/5 cuz of some bugs
Mimo was able to kindle my love for coding and for that I’m grateful. I joined a coding bootcamp after finishing the HTML, CSS, JavaScript track on Mimo. I’ve been thriving there, and I strongly believe the exposure to programming I received on this app has facilitated my journey. I bought the app during a Christmas deal, and it was worth it. Honestly, the full price would have been worth it, too. My main qualm comes from the fact that the content seems to have severely diminished in recent weeks. There used to be cool mini-courses on all types of different subjects, and I believe at one point early on when I first got the app, there was even a gallery to see top projects from others. Overall, I think the largest issue that will have to be addressed for Mimo to stay on the path of success and even burgeon in the future is communication and community. I feel like the dev team isn’t connected with the users. The social media hasn’t been active for years. The emails receive no responses and the bug reports may be harkened to, though there’s not even a ticket given in a courtesy email so one wouldn’t know. And, as for the community, I found several people who had used Mimo at my coding bootcamp which was really cool though it would have been nice to see an online community, both in the app and on related social media, both which are not the case.
Learn Python, JavaScript, HTML, CSS, or SQL, and master modern AI-assisted development to become a developer in the age of AI. Mimo is a coding app th...
| Name | Price | Type |
|---|---|---|
| Pro: Learn with better tools (Monthly) | $9.99 | Monthly |
| Pro: Learn to Code on the Go (Monthly) | $12.49 | Monthly |
| Mimo Premium Yearly | $29.99 | Yearly |
| Mimo Pro (Annual) | $39.99 | Yearly |
| Mimo Premium (Annual) | $49.99 | Yearly |
| Mimo Pro: Learn to Code Faster (Annual) | $79.99 | Yearly |
| Mimo Pro: A Year of Coding | $79.99 | Yearly |
| Mimo Pro (Annual) | $89.99 | Yearly |
| Mimo Pro: A Better Way to Code (Annual) | $89.99 | Yearly |
| Mimo Pro (Annual) | $99.99 | Yearly |