Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗True Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is not bad, but it’s frustrating that the app doesn’t offer the option to put it on your lockscreenThe app development team really needs to do something about it. For people who go to the gym regularly, this would be very helpful. What would be even better, if the developer created a membership card that you can put in your Apple Wallet. This would make checking in at the gym, much easier. No hassling around with looking for the app, opening the app etc. Just two clicks and doneHope this will be changed soon!
True Fitness spans over 5 convenient locations – Djitsun Mall, Great World, HarbourFront Centre, Income @ Tampines Junction and Velocity@Novena Square...